目前，足球鞋品类在安踏官方旗舰店的页面设计中还不是很突出，这可能也有产品线并不完善的原因。今年，原先缺少足球这一产品线的运动品牌纷纷开始弥补自己的短板。主打慢跑鞋的 New Balance 也推出了自己的足球系列，打算逐步拓展为综合运动品牌，而今年 7 月， 361° 也签下了国脚杨旭作为代言人（虽然他们还没来得及给他制作专门的球鞋）。
Summer signing the just and Adidas termination of Zheng Footballer of the year, at the end of last month, Anta in Guangzhou announced their football strategy "although to play, recently Rui lion advertising for the production of a commercial also on the line.
About the football strategy. They found the Guangzhou Evergrande football school, Jiangsu Province Sports Bureau, cage football field company Shuhua, held in Jiangsu Province Youth Football League, sponsored by the school football equipment, and in the nationwide promotion of campus of cage football field.
From this latest ad, Anta more show is the "just go to play" emotional appeal, and less mentioned in the part of the football shoes. As for whether they launched a series of adult football shoes, and children's football shoe process whether to apply for a patent, we consulted the Anta, but did not get a response, they more or to emphasize how they will cultivate the market -- those construction site, coaching, and brought to the football industry change.
At present, the football shoes category in Anta's official flagship store page design is not very prominent, which may also have a product line is not perfect reason. This year, the original lack of football this product line sports brands have started to make up their own short board. Flagship jogging shoes new balance also launched their football series, intend to gradually expand to comprehensive sports brand, and in July this year, 361 degrees also signed the international Yang Xu as a spokesperson (although they haven't enough time to give him making special shoes).
Seems to China's sports brand, national advertising claims and local endorsers, they must and can only do the choice, but Nike and Adidas those international superstar appeal to the fans is far more than they do, and in under the pressure of the juvenile football as the breakthrough point, and perhaps also a breakthrough method.